August 25, 2010
A Disney-kind of Day
Posted by Kristy-Lee
At Summit, the Communications department shapes what you read, hear,
touch, or click throughout the week. We come alongside each ministry and
help them disperse information whether through print, web, multi-media, or
creative space.
To keep my team refreshed, we headed outside the Herndon building and went
on a little field trip. The Comm team needs to constantly be in the know
of what the best way is to communicate to the masses. We need to
creatively think through how to use print material, video, directional
signage, and environments, and sometimes you just can’t do that behind
four walls. So, I thought we should visit a magical little place that does
it best – Walt Disney World! (Well, actually, Downtown Disney, because
it’s FREE!)
As we walked through the Marketplace and the stores I equipped my team
with a few questions which started some great conversations:
What is the first thing that caught your eye when walking into this store?
What made you feel welcome?
What did they use to engage you?
Do you see any directional signage? Do they use it effectively? Where is
it located?
What does Disney do to transport you into their Marketplace?
These questions led to brainstorm sessions from Summit parking to the
bathroom sinks (literally), and everything in between.
I think it was a successful day. I can’t wait to implement some of our new
plans for you in the next coming months!
